By Natalie Anderson
SUMMARY: A senior adviser to the European Union's highest court said last Tuesday that the German government is overprotective of Europe's largest automaker, Volkswagen AG. The judges have already confirmed it that the case raised on the legitimacy of Volkswagen law will affect the national authorities' capacity to protect companies from any plan of takeovers.
A senior adviser to the European Union’s highest court said last Tuesday that the German government is overprotective of Europe’s largest automaker, Volkswagen AG. The judges have already confirmed it that the case raised on the legitimacy of Volkswagen law will affect the national authorities’ capacity to protect companies from any plan of takeovers.
According to advocate-General Damaso Ruiz-Jarabo Colomer, “The German government’s approach is…not based on overriding reasons relating to the public interest.” Although not that binding but the full EU court backs the advocate general in abut 80 percent of the cases.
The EU court has also released a statement stating, “The German law discourages those wishing to acquire a significant number of shares in the company.” The ruling is expected to come out later this year. The case on the Volkswagen law is perceive by most people as a sort of test to see up to what extent is the EU government’s capacity to protect companies that they deemed important to their economy.
The legal queries on Volkswagen’s law are not new since it was started by the European Commission in 2005 when it took Germany to court. Since then the argument on the decades-old law didn’t stop. The Volkswagen law was created to protect Europe’s largest automaker from a foreign takeover which was seconded by German politicians and labor unions saying that the said VW law will help ensure stability at the company.
“The VW law has proved its value because it has contributed to the wellbeing of the company and its employees,” said Juergen Peters, Head of Germany’s largest industrial union.
But despite the positive votes it has from Germany’s politicians and labor unions, the EU Commission has expressed their objection to the provisions in the 1960 Volkswagen Law which limits a shareholder’s voting rights to 20% regardless of the number of VW stakes they owned plus the 80% majority vote for important decisions.
It was last November 2006 when Porsche AG has expressed its willingness to increase its stakes in Volkswagen AG to avoid hostile takeovers of other foreign investors. It should be noted that Porsche owns 27.4% stakes at VW and with the addition of another 30% will allow the former a full takeover bid.
The second largest shareholder of VW is the state of Lower Saxony which is the very same place where the automaker’s Wolfsburg headquarters is situated. State Governor Christian Wulff have assured that even if the law is abolish it would have no negative impact on the company since Porsche and Lower Saxony can prevent any takeover attempts. ”Porsche’s taking a stake in the company means there would be no negative consequences if the VW law is struck down,” explained Wulff in an interview with Neue Presse daily.
Volkswagen is Europe’s largest automaker and maker of the famous Volkswagen Passat Parts. Its headquarters is in Wolfsburg, Germany. VW is currently ranked fourth in the world’s largest automaker next to GM, Toyota, and Ford.
Saturday, February 17, 2007
Monday, February 12, 2007
Limousine Service For Your Wedding
By Eliza Maledevic
SUMMARY: In a wedding day, which is actually a very special occasion, one would want a limousine ride to be great, worry-free, remarkable, and enjoyable. One, is certainly be expecting the limousine to be on time and most especially that the limousine to be in its best condition.
In a wedding day, which is actually a very special occasion, one would want a limousine ride to be great, worry-free, remarkable, and enjoyable.
One, is certainly be expecting the limousine to be on time and most especially that the limousine to be in its best condition. You actually do not want your beautiful gown to have some mess or stain from the dirt of the seats of the limousine right?
Now, how can one obtain all the expectations we have in choosing the limousine service for the wedding. The best thing to do is research. Research is the best way to do, in order to prevent frustrations.
It is advisable that you make some reservation to a limousine service about six or more months ahead of time. And in searching for limousine service, better not to choose by the prices the company is offering, since the level of the services that the company can offer is what you are certainly paying for.
So in order to make sure of the good service, and that the service is really worth its price, better to look at the fleet of limousine a company have before coming up to a decision. It would be wiser to have a limousine that is well-maintained, the one that look pleasant and clean. Better looking limousine is much wiser to choose than the old and overused one.
It is also important in reserving a limousine, one should allot an estimated time for picture takings. Like for instance, if one made a reservation for 10am to 2pm, but the picture takings ended at about 3pm, then you’ll end up without a limousine. Since the limousine has another reservation at 3pm. Allotting some more time can have an extra charge but it could still be better than ending up with no limousine after the wedding. But it is advisable to ask and talk about this with the limousine company in making reservations.
In renting a limousine for your wedding, one other aspect to ask about is the chauffeur. It is better that the chauffeur is well-dressed and looks presentable for the occasion.
Lastly, besides of a clean and presentable limousine, better to ask if the limousine company will provides maybe a bottle of water or soda. It is advisable to ask the company to provide a bottle of champagne. Better to check what it is in the service package the company is offering. Check out the extra services the company can provide, in this way you could decide which company to choose from.
Just an advice for those couples out there that plans to schedule their wedding by last weekend of April up to the first weekend of June, this period of time is prom season, so it is great to schedule your wedding early in a day, in order for you to get the limousine service of your choice.
A limousine is actually just a minor part of the wedding, but it is still important to plan about it. You do not want to end up worrying in your wedding day right? So it is better to plan ahead, so to make your wedding a memorable one.
SUMMARY: In a wedding day, which is actually a very special occasion, one would want a limousine ride to be great, worry-free, remarkable, and enjoyable. One, is certainly be expecting the limousine to be on time and most especially that the limousine to be in its best condition.
In a wedding day, which is actually a very special occasion, one would want a limousine ride to be great, worry-free, remarkable, and enjoyable.
One, is certainly be expecting the limousine to be on time and most especially that the limousine to be in its best condition. You actually do not want your beautiful gown to have some mess or stain from the dirt of the seats of the limousine right?
Now, how can one obtain all the expectations we have in choosing the limousine service for the wedding. The best thing to do is research. Research is the best way to do, in order to prevent frustrations.
It is advisable that you make some reservation to a limousine service about six or more months ahead of time. And in searching for limousine service, better not to choose by the prices the company is offering, since the level of the services that the company can offer is what you are certainly paying for.
So in order to make sure of the good service, and that the service is really worth its price, better to look at the fleet of limousine a company have before coming up to a decision. It would be wiser to have a limousine that is well-maintained, the one that look pleasant and clean. Better looking limousine is much wiser to choose than the old and overused one.
It is also important in reserving a limousine, one should allot an estimated time for picture takings. Like for instance, if one made a reservation for 10am to 2pm, but the picture takings ended at about 3pm, then you’ll end up without a limousine. Since the limousine has another reservation at 3pm. Allotting some more time can have an extra charge but it could still be better than ending up with no limousine after the wedding. But it is advisable to ask and talk about this with the limousine company in making reservations.
In renting a limousine for your wedding, one other aspect to ask about is the chauffeur. It is better that the chauffeur is well-dressed and looks presentable for the occasion.
Lastly, besides of a clean and presentable limousine, better to ask if the limousine company will provides maybe a bottle of water or soda. It is advisable to ask the company to provide a bottle of champagne. Better to check what it is in the service package the company is offering. Check out the extra services the company can provide, in this way you could decide which company to choose from.
Just an advice for those couples out there that plans to schedule their wedding by last weekend of April up to the first weekend of June, this period of time is prom season, so it is great to schedule your wedding early in a day, in order for you to get the limousine service of your choice.
A limousine is actually just a minor part of the wedding, but it is still important to plan about it. You do not want to end up worrying in your wedding day right? So it is better to plan ahead, so to make your wedding a memorable one.
Sunday, February 4, 2007
Toyota Seals Gap With GM
The Toyota Motor Corp. built more than 9 million vehicles last year for the first time. The production narrowed the gap with General Motors Corp. which has 160,000 more. This has tickled speculations among auto enthusiasts. Some are anticipating for a new auto giant reign while others detest its happening.
Toyota reported that its production output increased by 9.5 per cent in 2006 to 9.02 million vehicles despite a contraction in the Japanese market. The automaker’s production includes Toyota’s affiliates - Daihatsu and Hino. On the other hand, GM also reported 9.18 million vehicle productions for the same year. This figure was a slight increase from 9.05 million in 2005. As such, many analysts in the industry are expecting that GM will fall a notch lower to make way for Toyota as the new automotive leader around the globe.
Toyota expects to sell 9.34 million vehicles for 2007. The automaker also expects to sell 2.68 million vehicles in the United States alone to raise its sales by 6 per cent. "Things are going very well with Toyota, and it's likely to achieve its target for this year," said Shotaro Noguchi, an auto analyst for the Mitsubishi UFJ Securities Co. in Tokyo.
Honda, another fast-rising Japanese automaker, has reported an increase of 6.6 per cent in global output to 3.63 million vehicles. Nissan, on the other hand, overtook Honda in 2004 when the production of the latter declined by 7.7 per cent to 3.24 million vehicles.
Honda, though, is coping from its previous losses because of the brisk sales of its Civic compact in the United States and Chinas. The strong demand in overseas markets is the primary reason why Japanese automakers are creating big waves in the auto industry realm. As a fact, these automakers are struggling in their home market. It can be recalled that in 2006, Japan tripped off to third place behind China.
Cars and trucks sales in China increased by more than a third last year to 7.2 million vehicles while in Japan, vehicle sales shrank to 5.7 million. This information was divulged by J.P. Morgan investment firm. In Japan, the real growth segment is mini-vehicles that weigh half as much as traditional cars. However, when mini-vehicles are to be excluded, Japan’s market totaled 3.7 million units in 2006 after an 18th consecutive monthly decline in December. "We believe earnings will remain structurally dependent on overseas sales growth in 2007," J.P. Morgan concluded.
GM is so far the largest car manufacturer around the globe. The corporation is founded in 1908. Today, it has about 327,000 workers globally. The automaker’s cars and trucks are sold in 33 countries. In 2005, about 9.17 million GM vehicles were sold under its established brands that include Buick, Cadillac, Chevrolet, GMC, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall. These brands are known for their efficiency, durability, comfort and performance. The functionality of its vehicles is boosted by high-quality auto parts like EBC brake pads, improved suspension, rotors and powerful engines.
Toyota, on the other hand, is so far world’s second largest automaker. The automaker has also established a good reputation in the manufacture of hybrids. In addition, it is sending more positive vibes in the auto industry than other automakers these days. To gauge its prowess, the corporation is also the world's eighth largest company by revenue. With the growing vehicle demands around the globe and with the rising excellence in the field, Toyota is expected to rule auto industry this year or at least no later than 2008. This expectation, which is anchored on the automaker’s 9.4 million vehicle production target for this year, is also supported by individual analysts’ predictions.
Toyota reported that its production output increased by 9.5 per cent in 2006 to 9.02 million vehicles despite a contraction in the Japanese market. The automaker’s production includes Toyota’s affiliates - Daihatsu and Hino. On the other hand, GM also reported 9.18 million vehicle productions for the same year. This figure was a slight increase from 9.05 million in 2005. As such, many analysts in the industry are expecting that GM will fall a notch lower to make way for Toyota as the new automotive leader around the globe.
Toyota expects to sell 9.34 million vehicles for 2007. The automaker also expects to sell 2.68 million vehicles in the United States alone to raise its sales by 6 per cent. "Things are going very well with Toyota, and it's likely to achieve its target for this year," said Shotaro Noguchi, an auto analyst for the Mitsubishi UFJ Securities Co. in Tokyo.
Honda, another fast-rising Japanese automaker, has reported an increase of 6.6 per cent in global output to 3.63 million vehicles. Nissan, on the other hand, overtook Honda in 2004 when the production of the latter declined by 7.7 per cent to 3.24 million vehicles.
Honda, though, is coping from its previous losses because of the brisk sales of its Civic compact in the United States and Chinas. The strong demand in overseas markets is the primary reason why Japanese automakers are creating big waves in the auto industry realm. As a fact, these automakers are struggling in their home market. It can be recalled that in 2006, Japan tripped off to third place behind China.
Cars and trucks sales in China increased by more than a third last year to 7.2 million vehicles while in Japan, vehicle sales shrank to 5.7 million. This information was divulged by J.P. Morgan investment firm. In Japan, the real growth segment is mini-vehicles that weigh half as much as traditional cars. However, when mini-vehicles are to be excluded, Japan’s market totaled 3.7 million units in 2006 after an 18th consecutive monthly decline in December. "We believe earnings will remain structurally dependent on overseas sales growth in 2007," J.P. Morgan concluded.
GM is so far the largest car manufacturer around the globe. The corporation is founded in 1908. Today, it has about 327,000 workers globally. The automaker’s cars and trucks are sold in 33 countries. In 2005, about 9.17 million GM vehicles were sold under its established brands that include Buick, Cadillac, Chevrolet, GMC, Hummer, Opel, Pontiac, Saab, Saturn and Vauxhall. These brands are known for their efficiency, durability, comfort and performance. The functionality of its vehicles is boosted by high-quality auto parts like EBC brake pads, improved suspension, rotors and powerful engines.
Toyota, on the other hand, is so far world’s second largest automaker. The automaker has also established a good reputation in the manufacture of hybrids. In addition, it is sending more positive vibes in the auto industry than other automakers these days. To gauge its prowess, the corporation is also the world's eighth largest company by revenue. With the growing vehicle demands around the globe and with the rising excellence in the field, Toyota is expected to rule auto industry this year or at least no later than 2008. This expectation, which is anchored on the automaker’s 9.4 million vehicle production target for this year, is also supported by individual analysts’ predictions.
What to Look for in Good Used Car
Buying a used car can be an intimidating experience especially if you are not that familiar with the mechanics of a car. I know because I recently purchased one and had no idea at first what to look for in a good used car. I did my homework and research and thought I knew what to look for in a good used car, but I still felt uncomfortable about the whole idea.
I'm not a mechanic and I know very little about car engines but luckily for me my father in law is a mechanic and he came along with me to help out. I'll describe everything he looked for in the used car and exactly why he looked for these things.
First off he opened the hood of the engine and checked the oil dipstick to see if it was completely black. He told me that if the oil dipstick is completely black this indicates that the car has been poorly maintained. Then he checked under the car for any oil leaks.
Next he turned the car engine on and and checked the exhaust pipe to see if it was emitting smoke. That's a bad sign too. He also told me that he listened to the sound of the engine. He doesn't like a loud engine. He likes the engine to purr.
Then he walked around the car to see if he could detect any damage. He told me that if a car has been in an accident and worked on you will be able to detect a slight change in color from a painted over area that was damaged. And finally, before taking the car for a test drive, he checked for any rust.
When we took the car for a test drive my father in law made sure that the radio was off and the windows were rolled all the way down. He wanted to be able to listen to the engine for any noise as we drove along in the streets. He also told me that any knocking or rattling sounds were a sign of transmission problems. And the last thing he listened to were the breaks when we stopped. He didn't want to hear any squealing from them.
The car had passed all my father in laws test to this point. But my father in law wanted to give it one last test. He wanted to take the used car into his shop to give it a thorough going over. My father in law told me that the most important thing a person can do when purchasing a used car is to have an independent mechanic give the car look over. And he told me that a lot of people don't do this.
Well, the used car checked out okay and now it is my car. And even though I now know what to look for in a good used car I still think I'd take my father in law with me if I ever bought another used car.
I'm not a mechanic and I know very little about car engines but luckily for me my father in law is a mechanic and he came along with me to help out. I'll describe everything he looked for in the used car and exactly why he looked for these things.
First off he opened the hood of the engine and checked the oil dipstick to see if it was completely black. He told me that if the oil dipstick is completely black this indicates that the car has been poorly maintained. Then he checked under the car for any oil leaks.
Next he turned the car engine on and and checked the exhaust pipe to see if it was emitting smoke. That's a bad sign too. He also told me that he listened to the sound of the engine. He doesn't like a loud engine. He likes the engine to purr.
Then he walked around the car to see if he could detect any damage. He told me that if a car has been in an accident and worked on you will be able to detect a slight change in color from a painted over area that was damaged. And finally, before taking the car for a test drive, he checked for any rust.
When we took the car for a test drive my father in law made sure that the radio was off and the windows were rolled all the way down. He wanted to be able to listen to the engine for any noise as we drove along in the streets. He also told me that any knocking or rattling sounds were a sign of transmission problems. And the last thing he listened to were the breaks when we stopped. He didn't want to hear any squealing from them.
The car had passed all my father in laws test to this point. But my father in law wanted to give it one last test. He wanted to take the used car into his shop to give it a thorough going over. My father in law told me that the most important thing a person can do when purchasing a used car is to have an independent mechanic give the car look over. And he told me that a lot of people don't do this.
Well, the used car checked out okay and now it is my car. And even though I now know what to look for in a good used car I still think I'd take my father in law with me if I ever bought another used car.
Jeep's Target Market Covers Everyone
Jeep has established itself in the field of off-road vehicle performance. But now it is seeking to appeal to a larger market to cover the young enthusiasts. It is determined to capture the needs of both the young and the old using the charisma of all-new Wrangler.
However, in expanding the target market of the automaker, some Jeep purists are expressing their dissent. They think that the brand has gone too soft than expected. "Everybody is worried that Jeep will lose their name," said Cefali, vice president of the Great Lakes Four Wheel Drive Association and also a Jeep consumer. "I would hate to see Jeep not being on the foreground of off-roading."
The Jeep Wrangler, the successor to the World War II Jeep, is a mini sport utility vehicle that debuted in 1987. It was first updated in 1997. The next modification happened in 2007 and the latest is for this model year. All-new Jeep Wrangler is equipped with a number of firsts that include the powered windows and door locks. Through the 65-year history of the automaker, this is the very first time that it offers said features.
"It seems like they're coming out with some things that are not really off-road capable," added Cefali. Such a sentiment is the reason why it was crucial to talk to Jeep purists when the new Wrangler was merely a sketch, said Jeff Bell, vice president of Jeep, a division of DaimlerChrysler AG's Chrysler Group. He added that with competition from newer brands like Hummer and rugged midsize SUVs like the Nissan Xterra, a modern Wrangler had to be built. But the look and features would not offend four-wheel loyalists.
The Jeep Wrangler now comes with fold-down windshield and removable and convertible tops. The exterior of the new Wrangler was designed with its heritage in mind, said Trevor Creed, senior vice president of Chrysler design. Kerry Ann Griffith, a Wrangler fanatic, is happy to know that the powered features do not prevent hardcore Jeep fans from removing doors for summertime ventures. "I don't care what they do with the Jeep brand so long as they keep the Wrangler traditional," said Griffith, who goes trail riding at least once a month.
"Once people see the new Wrangler, they're going to be blown away by what this thing looks like and what it can do," said Tom LaSorda, Chrysler chief executive officer.
Jeep sales are increased by 11.5 per cent in 2005 and the automaker is eager to further alleviate the sales with its new Compass, the Liberty Diesel and the seven-passenger Commander. "That is a big thumbs up that you can grow Jeep," Bell said.
The Jeep Compass is a crossover sport utility vehicles unveiled for the 2007 model year at the 2006 North American International Auto Show. The vehicle uses a 172 horsepower 2.4 liter GEMA I4 gasoline engine for the Australian and European market. Now that the vehicle is modified to cater to a wider market, it comes with loads of promises and surprises. The automaker said the vehicle is engineered to offer more fun, utility, freedom, capability, as well as the potential for exceptional fuel economy and interior flexibility without compromising affordability. Though, the automaker entertained significant modifications, tested parts like the EBC brake rotors will be retained in the model.
The automaker expects that the 2007 Jeep Compass is designed with an urban flair to appeal to new buyers in the compact SUV segment projected to double to 568,000 units by 2010 and triple to 814,000 by 2016 from 297,000 units in 2004. The Jeep Compass is designed to lure single women and recently married professionals ranging in age from 20s to 40s. The automaker is also targeting an upscale demographic with a median income of $60,000.
The all-new Jeep Compass features the Jeep brand's signature seven-slot grille, round headlamps and trapezoidal wheel openings and a new silhouette that features a steeply raked windshield. Side-curtain air bags are standard and it is equipped with the new 172-horsepower 2.4-liter world engine produced by Chrysler, Mitsubishi Motors Corp. and Hyundai Motor Co.
The Jeep Liberty Diesel, on the other hand, is a compact sport utility vehicle that features 2 new PowerTech engines, a 150 hp 2.4 L I4 and a 210 hp 3.7 L V6, a 2.8 L VM Motori turbodiesel engine became available in the CRD model and four-wheel disc brakes. In 2005, it bagged the title as the best-selling compact sport utility vehicle.
The Jeep Commander, a 7-passenger midsize sport utility vehicle introduced in 2006, features 3 moonroofs, squared-off sides, an upright windshield and very distinct styling. It also offers a base V6 engine with two optional V8s and a new Hemi. In Europe, the vehicle offers a Diesel engine developed by DaimlerChrysler with BlueTec technology.
According to Rebecca Lindland, an analyst with Global Insight Inc., Jeep needs to stay in touch with the changing tastes of buyers, particularly the younger generation. "A lot of the younger consumers in the market are premium-oriented," Lindland noted. "They look to premium brands so a brand like Hummer is very attractive to them. What Jeep needs to do is become very attractive to that market. They're trying to expand the appeal of the brand overall without alienating core buyers. They need to get the younger buyers interested in Jeep."
However, in expanding the target market of the automaker, some Jeep purists are expressing their dissent. They think that the brand has gone too soft than expected. "Everybody is worried that Jeep will lose their name," said Cefali, vice president of the Great Lakes Four Wheel Drive Association and also a Jeep consumer. "I would hate to see Jeep not being on the foreground of off-roading."
The Jeep Wrangler, the successor to the World War II Jeep, is a mini sport utility vehicle that debuted in 1987. It was first updated in 1997. The next modification happened in 2007 and the latest is for this model year. All-new Jeep Wrangler is equipped with a number of firsts that include the powered windows and door locks. Through the 65-year history of the automaker, this is the very first time that it offers said features.
"It seems like they're coming out with some things that are not really off-road capable," added Cefali. Such a sentiment is the reason why it was crucial to talk to Jeep purists when the new Wrangler was merely a sketch, said Jeff Bell, vice president of Jeep, a division of DaimlerChrysler AG's Chrysler Group. He added that with competition from newer brands like Hummer and rugged midsize SUVs like the Nissan Xterra, a modern Wrangler had to be built. But the look and features would not offend four-wheel loyalists.
The Jeep Wrangler now comes with fold-down windshield and removable and convertible tops. The exterior of the new Wrangler was designed with its heritage in mind, said Trevor Creed, senior vice president of Chrysler design. Kerry Ann Griffith, a Wrangler fanatic, is happy to know that the powered features do not prevent hardcore Jeep fans from removing doors for summertime ventures. "I don't care what they do with the Jeep brand so long as they keep the Wrangler traditional," said Griffith, who goes trail riding at least once a month.
"Once people see the new Wrangler, they're going to be blown away by what this thing looks like and what it can do," said Tom LaSorda, Chrysler chief executive officer.
Jeep sales are increased by 11.5 per cent in 2005 and the automaker is eager to further alleviate the sales with its new Compass, the Liberty Diesel and the seven-passenger Commander. "That is a big thumbs up that you can grow Jeep," Bell said.
The Jeep Compass is a crossover sport utility vehicles unveiled for the 2007 model year at the 2006 North American International Auto Show. The vehicle uses a 172 horsepower 2.4 liter GEMA I4 gasoline engine for the Australian and European market. Now that the vehicle is modified to cater to a wider market, it comes with loads of promises and surprises. The automaker said the vehicle is engineered to offer more fun, utility, freedom, capability, as well as the potential for exceptional fuel economy and interior flexibility without compromising affordability. Though, the automaker entertained significant modifications, tested parts like the EBC brake rotors will be retained in the model.
The automaker expects that the 2007 Jeep Compass is designed with an urban flair to appeal to new buyers in the compact SUV segment projected to double to 568,000 units by 2010 and triple to 814,000 by 2016 from 297,000 units in 2004. The Jeep Compass is designed to lure single women and recently married professionals ranging in age from 20s to 40s. The automaker is also targeting an upscale demographic with a median income of $60,000.
The all-new Jeep Compass features the Jeep brand's signature seven-slot grille, round headlamps and trapezoidal wheel openings and a new silhouette that features a steeply raked windshield. Side-curtain air bags are standard and it is equipped with the new 172-horsepower 2.4-liter world engine produced by Chrysler, Mitsubishi Motors Corp. and Hyundai Motor Co.
The Jeep Liberty Diesel, on the other hand, is a compact sport utility vehicle that features 2 new PowerTech engines, a 150 hp 2.4 L I4 and a 210 hp 3.7 L V6, a 2.8 L VM Motori turbodiesel engine became available in the CRD model and four-wheel disc brakes. In 2005, it bagged the title as the best-selling compact sport utility vehicle.
The Jeep Commander, a 7-passenger midsize sport utility vehicle introduced in 2006, features 3 moonroofs, squared-off sides, an upright windshield and very distinct styling. It also offers a base V6 engine with two optional V8s and a new Hemi. In Europe, the vehicle offers a Diesel engine developed by DaimlerChrysler with BlueTec technology.
According to Rebecca Lindland, an analyst with Global Insight Inc., Jeep needs to stay in touch with the changing tastes of buyers, particularly the younger generation. "A lot of the younger consumers in the market are premium-oriented," Lindland noted. "They look to premium brands so a brand like Hummer is very attractive to them. What Jeep needs to do is become very attractive to that market. They're trying to expand the appeal of the brand overall without alienating core buyers. They need to get the younger buyers interested in Jeep."
Subscribe to:
Posts (Atom)